CONSUMERS HAVE BEEN PREPARING FOR HALLOWEEN EARLIER THAN EVER BEFORE, ACCORDING TO ONLINE MARKETPLACE EXPERTS
- Brits investing in Halloween earlier than ever before with sales up 70% in July-September 2023 compared to the previous year
- UK following US trend for outdoor decorations and Halloween homewares
- 'Code Orange' and 'Boo Box' Tik Tok trends helping to drive the shift in buying behaviour
Following America’s lead, Halloween has gained massive popularity in the UK in recent years. But while Brits typically used to wait until the first week of October before buying their tricks and treats, industry experts have recently reported an interesting change in behaviour.
UK-based marketplace, OnBuy, has seen consumers gear up for spooky season earlier than ever before this year, with Halloween decorations up a whopping 70% in July-September 2023 compared to the previous year. That’s despite the country-wide heatwave at the start of September, where a lull in autumnal product sales was predicted across the retail sector.
Since 2013, UK consumer spending on Halloween items has more than doubled, with figures sat at a comfortable estimate of over £600 million in 2021.
And with popular TikTok trends like ‘Code Orange’ and ‘Boo Boxes’ increasingly becoming part of peoples’ social media feeds, it’s no surprise that Halloween product sales are spiking well ahead of the day itself.
John Upton, Head of Product Performance at OnBuy, said: Interestingly, many of the products that have performed particularly well so far this year are designed to be used outside. Window projectors, life-size skeletons and outdoor lights have all seen a significant uplift in sales, suggesting that people are jumping on the American trend of decorating their gardens, as well as the inside of their homes.
“They’re also typically mid-range items, priced between £20-£30, which indicates that shoppers are preparing earlier to help to spread the cost of the holiday season.”
He added: “With a steady increase in the cost-of-living, consumers are becoming a lot savvier, planning ahead, and only settling for the best deals. We've seen a real change in the way our customers shop since launching our Cashback proposition in July. OnBuy customers get instant Cashback on everything they buy, and its clearly been welcomed.
“It’s a great way to earn money on the items you’re planning to buy anyway and could really help families take the sting out of the cost of upcoming events, like Halloween and Christmas, if they make the most of it ahead of time.”
OnBuy Cashback launched in July 2023, and offers shoppers rates between 1-5% on everything they buy, with the best rates being awarded to existing customers.
The marketplace launched the initiative as a no-nonsense approach to customer rewards, shunning the traditional points-driven loyalty schemes in favour of tangible benefits that don’t involve any cost to the consumer.
Cashback can be spent instantly on OnBuy, saved up indefinitely, or withdrawn 30 days from the last delivery date, providing a customer has a balance of £5 or more. Shoppers are also able to take advantage of a broad range of payment options, including Clearpay and Klarna.
Here are OnBuy’s top trending Halloween decorations for 2023:
1. Artificial 6ft Autumn Halloween Garland, £19.99- view here
2. Pumpkin Pillow Sofa Cushion, £6.68 - view here
3. 5ft Inflatable Ghost Pumpkin Halloween Decoration, £14.99 - view here
4. Life Size Human Skeleton with Voice and Light, £27.99 - view here
5. Holidays Window Projector, £20.96 - view here
When purchasing these items, an OnBuy customer could earn up to £4.50 in instant Cashback to use against their next order.
ENDS
Media Enquiries
Rosie Fitzgerald | Head of Brand | rosie.fitzgerald@onbuy.com
About OnBuy
Founded in the UK in 2016 by Cas Paton, OnBuy has a simple vision: to be the best choice for every customer and every seller. By not stocking its own inventory, the brand has established itself in the eCommerce sector as a pure online marketplace that doesn’t compete with retailers.
Offering millions of products across a range of sectors including electricals, toys, beauty, home and garden, OnBuy gives thousands of verified online retailers the platform to provide competitive prices and exceptional value to customers.
Trusted by millions of consumers and world-leading brands, OnBuy understands its customers and partners with its retailers, offering them an online marketplace that works with them, not against them. And with customers benefiting from the marketplace’s unique and generous Cashback offering, it pays to shop with OnBuy.
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